Using a URL shortener is a highly beneficial strategy for backlinking since it makes your links shorter, cleaner, and visually appealing, significantly improving your click-through rates (CTR). Additionally, URL shorteners provide tracking statistics, allowing you to monitor clicks and refine your marketing campaigns effectively. However, it’s crucial to choose a trustworthy URL shortening service to prevent potential issues such as getting blocked by platforms like Facebook or Google, which can negatively impact your website's SEO efforts.
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